Our logotype

The primary format to use is colour (red and green) against a white background. When this is not possible, a black or white logotype can be used. Choose the version, white or black, that offers the best contrast. If the background is chequered or multicoloured, a logotype on a white plate can be used. 

The logotype may not be changed, distorted or combined with other symbols or badges. 

The parent brand SLU is the umbrella that covers all of the university. SLU should primarily stand as a single brand, making the logo the clear overall sender.

All parts of our organisation should have descriptive names. No individual organisation logos are permitted. The first time the university’s name is used in copy, it is always spelled out – the Swedish University of Agricultural Sciences, SLU. After that you can use the abbreviation SLU.

In some cases, the recipient may need to know what part of the organisation is the sender. In such cases, our logo is used with the organisational unit's name as described in the visual identity guide.

When SLU is the sender along with other organisations, agencies or businesses, use the basic design logo for Swedish contexts. In international contexts, we use the logo with the name in English.