Illustrations
Last changed: 24 November 2020
Illustration: Fredrik Saarkoppel, adapted by Karin Svensson/Infab AB.
Our illustrations were created for profiling and marketing purposes and show the different disciplines of the university. There are also silhouettes of our campuses. Staff and students at SLU can access the illustrations in the media bank and use them in information and marketing materials.
The illustrations can be used for printed material and digital purposes, and they come in three different styles:
- Black
- Black + profile colour
- Filled with cutouts from SLU's profile collage
The illustrations are made in three versions: black, black + green and filled in with SLU's profil collage.
Only these changes to the illustrations are allowed:
- Colour change to another one of the colours in the colour palette, black or white.
- Changing size (proportionally).
- Combining several illustrations.
State the name of the illustrator
The name of the illustrator should be stated next to the picture.
Fredrik Saarkoppel created most of the illustrations originally, and Infab AB has subsequently simplified them to make them easier to use and filled them with cutouts from the profile collage. Some of the newer illustrations are created by Michael Kvick and Jenny Svennås-Gillner.
Icons, pictograms and lines
Icons and pictograms can illustrate a context in a simple way, they can clarify a function or support a message. An icon is the simplest form and has few details. Pictograms are designed like icons but have more information and details.
Icons
In print, Glyphicon is used, and on the web Font Awesome.
Pictograms
You can design your own pictograms. In some situations, specific pictograms may be needed to guarantee that they are recognised, such as those related to fire safety.
Lines
Lines, arrows and dots can be used to clarify and enhance your message in a playful manner.
Page editor: bild@slu.se
