Last changed: 24 November 2020

Our illustrations were created for profiling and marketing purposes and show the different disciplines of the university. There are also silhouettes of our campuses. Staff and students at SLU can access the illustrations in the media bank and use them in information and marketing materials.

The illustrations can be used for printed material and digital purposes, and they come in three different styles: 

  • Black
  • Black + profile colour
  • Filled with cutouts from SLU's profile collage


The illustrations are made in three versions: black, black + green and filled in with SLU's profil collage.

Only these changes to the illustrations are allowed:

  • Colour change to another one of the colours in the colour palette, black or white.
  • Changing size (proportionally).
  • Combining several illustrations.

State the name of the illustrator

The name of the illustrator should be stated next to the picture. 

Fredrik Saarkoppel created most of the illustrations originally, and Infab AB has subsequently simplified them to make them easier to use and filled them with cutouts from the profile collage. Some of the newer illustrations are created by Michael Kvick and Jenny Svennås-Gillner.


Icons, pictograms and lines

Icons and pictograms can illustrate a context in a simple way, they can clarify a function or support a message. An icon is the simplest form and has few details. Pictograms are designed like icons but have more information and details. 


In print, Glyphicon is used, and on the web Font Awesome. 


You can design your own pictograms. In some situations, specific pictograms may be needed to guarantee that they are recognised, such as those related to fire safety. 


Lines, arrows and dots can be used to clarify and enhance your message in a playful manner.  

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