Image and video policy – guidelines for visual content
Visual media are used to illustrate activities at the university, but also to show that SLU makes the world a better place. We want to communicate liveliness, commitment and activity. The choice of image has to reflect our diversity. Our aim is to use authentic images. Use images that challenge the traditional perception of our activities. Our images have to be up-to-date and of high aesthetic and technical quality.
There are also six value words to use as a guide when you analyse image material: Authenticity/credibility, liveliness, diversity/variation, hope, commitment and modern.