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Brand architecture

The SLU brand covers an array of operations and activities. A clear structure surrounds the brand – the brand architecture. It describes things like how we name our organisations and when SLU’s name and logo are to be used. The brand architecture contains rules and guidelines for the parent brand, the sub-brands and SLU as part of a collaboration brand. It also includes a register of existing organisation names.

Established guidelines

The SLU brand architecture guidelines can act as support for everything from naming organisations to the choice and formulation of sender.

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Practical application

Naming organisations and operations – instructions to help you apply the guidelines in practice.

Brand names at SLU

The brand register gives you an overview of organisation names at SLU, including translations.

Questions and answers

Who takes decisions on sub-brands? Can we have our own logotype? Here, you will find answers to some commonly asked questions on the SLU brand architecture.

Published: 20 February 2024 - Page editor: varumarke@slu.se