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Brand architecture

The SLU brand covers an array of operations and activities. A clear structure surrounds the brand – the brand architecture. It describes things like how we name our organisations and when SLU’s name and logo are to be used. The brand architecture contains rules and guidelines for the parent brand, the sub-brands and SLU as part of a collaboration brand. It also includes a register of existing organisation names. 

Published: 20 December 2022 - Page editor: varumarke@slu.se