At the overall level, we describe our activities in general, with messages and images that show the entirety and breadth of the university. There is a lot of existing material to borrow and use for exhibition materials, Powerpoint presentations, brochures and so on. Show an overall picture through contrasts and extremes, such as pictures of city and country, or laboratory and nature.
At organisation level, a portion of SLU is highlighted for a specific target group. The main message and choice of images are adapted to the target group.
When you create a promotion or communicate about a special event, such as an anniversary: formulate a brief, clear message, choose a powerful image that recurs in all materials and use a colour that stands out. This creates recognition and reaches a specific target group.