Our visual communication – using images, colours and layout – is always based on our brand. There is a direct link between our personality and our visual identity.
It subtly communicates our characteristics through form and tonality. For example, our image collages reflect a global feel, with their round shapes, and a sense of modernity through a high-tech feel. Modernity is also reinforced through the graphic elements that convey movement and direction.
The parts of our visual identity offer many opportunities for creative combinations and adaptations, while maintaining a uniform visual identity and creating recognition.
- Visual media
- Graphic elements
- Image collage
- Video graphics
See more exemples of how to use our graphic profile.
SLU´s graphic profile and components such as our illustrations, may only be used when SLU is the sender, together with SLU´s logo.
SLU as the sender
We have a clear structure around our brand – our brand architecture. It describes things like how we name our organisations and when SLU’s name and logo are to be used. The brand architecture contains guidelines for the parent brand, the child brands and SLU as part of a collaboration brand.
- SLU's brand architecture (in Swedish).