Visual identity

Last changed: 04 December 2023

Our visual communication – using images, colours and layout – is always based on our brand. There is a direct link between our personality and our visual identity.

Our visual identity subtly communicates our characteristics through form and tonality. For example, our image collages reflect a global feel, with their round shapes, and a sense of modernity through a high-tech feel. Modernity is also reinforced through the graphic elements that convey movement and direction.

The parts of our visual identity offer many opportunities for creative combinations and adaptations, while maintaining a uniform visual identity and creating recognition.

See more examples of how to use our visual identity.


SLU´s visual identity and its components, such as illustrations, may only be used when SLU is the sender, and together with SLU´s logo.


Brand Management and Communication Platforms Unit 
Division of Communication