Facts:
SLU´s visual identity and its components, such as illustrations, may only be used when SLU is the sender, and together with SLU´s logo.
Visual identity
Last changed: 04 December 2023
Our visual communication – using images, colours and layout – is always based on our brand. There is a direct link between our personality and our visual identity.
Our visual identity subtly communicates our characteristics through form and tonality. For example, our image collages reflect a global feel, with their round shapes, and a sense of modernity through a high-tech feel. Modernity is also reinforced through the graphic elements that convey movement and direction.
The parts of our visual identity offer many opportunities for creative combinations and adaptations, while maintaining a uniform visual identity and creating recognition.
- Colours
- Graphic elements
- Illustrations
- Logotype
- Image collage
- Some examples – visual identity
- Typography
- Visual media
See more examples of how to use our visual identity.
Contact
Brand Management and Communication Platforms Unit
Division of Communication
- Questions about branding: varumarke@slu.se
Links
SLU as the sender
We have a clear structure around our brand – our brand architecture. It describes things like how we name different parts of our organisation and when SLU’s name and logo are to be used. The brand architecture contains guidelines for the parent brand, the child brands and SLU as part of a collaboration brand.