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Adapted communication

Adapt images and messages to ensure that your target group understands, feels and does what you want. Here you can see how we communicate on an overall level and on an organisation level as well as when we create a promotion. 

Cover of SLU's communikation guidelines for student recruitment.

Target group-adapted manual

With SLU's brand manual as your guide, you can tailor manuals to a specific target group. This is a practical tool in your daily work, with a more targeted message and choice of images.

Here you can see some examples. 

Legal requirements and guidelines

Communication is subject to many regulations and legal requirements. As a public authority, it goes without saying that we must follow them all. There are laws regulating things like what images we can use, how we process personal data and the language used in the public sector. To facilitate this, we have listed all the laws that affect our fields of activity.

Some tips

The SLU media bank

Here you will find pictures of SLU activities and campuses but also portraits and photos and illustrations of various SLU topics.

Formulations and messages

When we speak, write and appear in public, the brand is always the starting point; it is expressed in our language and tone. Our communication should be characterised by diversity and understanding of different ways of being, thinking and acting.

Picture of the grand auditorium with one of the slides in the SLU PPT presentation showing on the screen.

Visual identity

The parts of our visual identity offer many opportunities for creative combinations and adaptations, while maintaining a uniform visual identity and creating recognition.

Exhibition material to borrow

Staff and students at SLU can borrow exhibition and event material, when representing SLU.

Published: 20 February 2024 - Page editor: varumarke@slu.se