Colour palette

Last changed: 15 September 2021

SLU’s colour palette emphasises the red and green of the SLU logo. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Main colours – the green dominates

We make a green impression, to create a clear, overall green feel. The red colours are used as accents. Our graphics also reflect the red and green colours. A well-considered choice of images lets us create an overall green feel to our communications.

Complementary colours

Alongside the red and green, we also have complementary colours like blue, yellow-brown and a scale from black to white. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Colour tonality

Our colour palette has dark, bright and light tones. The brighter colours are used as a signal or contrast to the darker colours. These include the basic colours white, black and grey, all of which contrast well with the other colours.

We can tone up the colouring with a selection of the brighter colours to create attention-grabbing effects. We can also use the darker colours to tone it down and create a more solemn or peaceful feel.

The colour wheel illustrates the proportions between the colours in our palette and how they are to be used. The colours can be combined to create various forms of expression: A darker, more sombre theme, consisting of mainly dark colours, or a brighter theme dominated by lighter colours.

26 colours to choose from 

SLU’s colour palette bolsters the identity colours and creates a wealth of opportunities. It consists of 26 colours in dark, bright and light shades. The colours can be combined in various ways depending on the tonality you want to express. 

All colours work both in print and digital channels. Accessibility meets the requirements for public authorities. The colours can be used for colour plates, video graphics, banners and illustrations.

The colour palette is available to all SLU operations.

Pdf version of the colour palette for printing

The colours are listed below together with the corresponding codes. 

Shades of red
 

PMS: 489 | CMYK: 0,20,21,0  
RGB: 251,215,201 | Html: #fbd7c9 

 

PMS: 178 | CMYK: 0,70,58,0  
RGB: 255,88,93 | Html: #ff585d

 

PMS: 206 | CMYK: 0,100,50,0  
RGB: 206,0,55 | Html: #ce0037

 

PMS: 229 | CMYK: 26,100,19,61   
RGB: 103,33,70 | Html: #672146

 

PMS: 7645 | CMYK: 9,79,0,82   
RGB: 80,43,58 | Html: #502b3a


Shades of green
 

PMS: 372 | CMYK: 16,0,41,0  
RGB: 216,237,150 | Html: #d8ed96

 

PMS: 382 | CMYK: 28,0,100,0  
RGB: 196,214,0 | Html: #c4d600

 

PMS: 362 | CMYK: 78,0,100,2  
RGB: 80,158,47 | Html: #509e2f

 

PMS: 7491 | CMYK: 47,11,92,39   
RGB: 121,134,60 | Html: #79863c

 

PMS: 3435 | CMYK: 93,24,85,68   
RGB: 21,71,52 | Html: #154734


Shades of blue
 

PMS: 552 | CMYK: 24,3,7,2  
RGB: 185,211,220 | Html: #b9d3dc

 

PMS: 310 | CMYK: 48,0,9,0  
RGB: 106,209,227 | Html: #6ad1e3

 

PMS: 7466 | CMYK: 86,0,32,0  
RGB: 0,176,185 | Html: #00b0b9

 

PMS: 7474 | CMYK: 96,9,32,29   
RGB: 0,118,129 | Html: #007681

 

PMS: 316 | CMYK: 97,21,33,73   
RGB: 0,72,81 | Html: #004851


Shades of yellow
 

PMS: 100 | CMYK: 0,0,56,0  
RGB: 246,234,97 | Html: #f6eb61

 

PMS: 102 | CMYK: 0,0,95,0  
RGB: 252,227,0 | Html: #fce300

 

PMS: 1235 | CMYK: 0,31,98,0  
RGB: 255,184,28 | Html: #ffb81c

 

PMS: 1395 | CMYK: 9,55,100,39   
RGB: 153,96,23 | Html: #996017

 

PMS: 7554 | CMYK: 37,53,68,81   
RGB: 75,61,42 | Html: #4b3d2a


Shades of grey
 

PMS: Cool grey 1 | CMYK: 4,2,4,8  
RGB: 217,217,214 | Html: #d9d9d6

 

PMS: Cool grey 4| CMYK: 12,8,9,23  
RGB: 187,188,188 | Html: #bbbcbc

 

PMS: Cool grey 8 | CMYK: 23,16,13,46   
RGB: 136,139,141 | Html: #888b8d

 

PMS: Cool grey 11 | CMYK: 44,34,22,77   
RGB: 83,86,90 | Html: #53565a

 

Adapt the colouring to the context. The colouring can be toned up to catch the eye and toned down to convey a sober calm.

Accessibility

The colours in SLU’s palette have been tested to achieve at least AA in the Web Content Accessibility Guidelines (WCAG). Remember that there are many parameters affecting the WCAG, such as the font size and weight, writing in images and so on. 

Be sparing with coloured lettering, and make sure it contrasts well with the background.

Print colours

Colours look different depending on whether they are printed using PMS (the Pantone Matching System) or CMYK; on coated or uncoated paper; if shown on a screen or in embroidery. Use the Pantone Matching System when assessing a colour.

 

Page editor: varumarke@slu.se