Colour palette

Main colours – the green dominates

We make a green impression, to create a clear, overall green feel. The red colours are used as accents. Our graphics also reflect the red and green colours. A well-considered choice of images lets us create an overall green feel to our communications.

Complementary colours

Alongside the red and green, we also have complementary colours like blue, yellow-brown and a scale from black to white. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Colour tonality

Our colour palette has dark, bright and light tones. The brighter colours are used as a signal or contrast to the darker colours. These include the basic colours white, black and grey, all of which contrast well with the other colours.

We can tone up the colouring with a selection of the brighter colours to create attention-grabbing effects. We can also use the darker colours to tone it down and create a more solemn or peaceful feel.

The colour wheel illustrates the proportions between the colours in our palette and how they are to be used. The colours can be combined to create various forms of expression: A darker, more sombre theme, consisting of mainly dark colours, or a brighter theme dominated by lighter colours.

26 colours to choose from 

SLU’s colour palette bolsters the identity colours and creates a wealth of opportunities. It consists of 26 colours in dark, bright and light shades. The colours can be combined in various ways depending on the tonality you want to express. 

All colours work both in print and digital channels. Accessibility meets the requirements for public authorities. The colours can be used for colour plates, video graphics, banners and illustrations.

The colour palette is available to all SLU operations.

Pdf version of the colour palette for printing. 

The colours are listed below together with the corresponding codes. 

Shades of red

PMS: 489 | CMYK: 0,20,21,0  
RGB: 251,215,201 | Html: #fbd7c9 

PMS: 178 | CMYK: 0,70,58,0  
RGB: 255,88,93 | Html: #ff585d

PMS: 206 | CMYK: 0,100,50,0  
RGB: 206,0,55 | Html: #ce0037

PMS: 229 | CMYK: 26,100,19,61   
RGB: 103,33,70 | Html: #672146

PMS: 7645 | CMYK: 9,79,0,82   
RGB: 80,43,58 | Html: #502b3a

Shades of green

PMS: 372 | CMYK: 16,0,41,0  
RGB: 216,237,150 | Html: #d8ed96

PMS: 382 | CMYK: 28,0,100,0  
RGB: 196,214,0 | Html: #c4d600

PMS: 362 | CMYK: 78,0,100,2  
RGB: 80,158,47 | Html: #509e2f

PMS: 7491 | CMYK: 47,11,92,39   
RGB: 121,134,60 | Html: #79863c

PMS: 3435 | CMYK: 93,24,85,68   
RGB: 21,71,52 | Html: #154734

Shades of blue

PMS: 552 | CMYK: 24,3,7,2  
RGB: 185,211,220 | Html: #b9d3dc

PMS: 310 | CMYK: 48,0,9,0  
RGB: 106,209,227 | Html: #6ad1e3

PMS: 7466 | CMYK: 86,0,32,0  
RGB: 0,176,185 | Html: #00b0b9

PMS: 7474 | CMYK: 96,9,32,29   
RGB: 0,118,129 | Html: #007681

PMS: 316 | CMYK: 97,21,33,73   
RGB: 0,72,81 | Html: #004851

Shades of yellow

PMS: 100 | CMYK: 0,0,56,0  
RGB: 246,234,97 | Html: #f6eb61

PMS: 102 | CMYK: 0,0,95,0  
RGB: 252,227,0 | Html: #fce300

PMS: 1235 | CMYK: 0,31,98,0  
RGB: 255,184,28 | Html: #ffb81c

PMS: 1395 | CMYK: 9,55,100,39   
RGB: 153,96,23 | Html: #996017

PMS: 7554 | CMYK: 37,53,68,81   
RGB: 75,61,42 | Html: #4b3d2a

Shades of grey

PMS: Cool grey 1 | CMYK: 4,2,4,8  
RGB: 217,217,214 | Html: #d9d9d6

PMS: Cool grey 4| CMYK: 12,8,9,23  
RGB: 187,188,188 | Html: #bbbcbc

PMS: Cool grey 8 | CMYK: 23,16,13,46   
RGB: 136,139,141 | Html: #888b8d

PMS: Cool grey 11 | CMYK: 44,34,22,77   
RGB: 83,86,90 | Html: #53565a

Adapt the colouring to the context. The colouring can be toned up to catch the eye and toned down to convey a sober calm.