Colour palette

Last changed: 20 February 2024

SLU’s colour palette bolsters the identity colours and creates a wealth of opportunities. It consists of 26 colours in dark, bright and light shades.

There is a pdf version of the colour palette for printing. The colours are also listed further down on this page together with the corresponding codes. 

Main colours – the green dominates

We make a green impression to create a clear, overall green feel. The red colours are used as accents. Our graphics also reflect the red and green colours. A well-considered choice of images lets us create an overall green feel to our communications.

Complementary colours

Alongside the red and green, we also have complementary colours like blue, yellow-brown and a scale from black to white. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Colour tonality

Our colour palette has dark, bright and light tones. The brighter colours are used as a signal or contrast to the darker colours. These include the basic colours white, black and grey, all of which contrast well with the other colours.

We can tone up the colouring with a selection of brighter colours to create attention-grabbing effects. We can also use darker colours to tone it down and create a more solemn or peaceful feel.

The colour wheel illustrates the proportions between the colours in our palette and how they are to be used. The colours can be combined to create various forms of expression: A darker, more sombre theme, consisting of mainly dark colours, or a brighter theme dominated by lighter colours.

26 colours to choose from 

SLU’s colour palette consists of 26 colours in dark, bright and light shades. The colours can be combined in various ways depending on the tonality you want to express. 

All colours work both in print and digital channels. Accessibility meets the requirements for public authorities. The colours can be used for colour plates, video graphics, banners and illustrations. The colour palette is available to all SLU operations.

Shades of red


PMS: 489 | CMYK: 0,20,21,0  
RGB: 251,215,201 | Html: #fbd7c9 


PMS: 178 | CMYK: 0,70,58,0  
RGB: 255,88,93 | Html: #ff585d


PMS: 206 | CMYK: 0,100,50,0  
RGB: 206,0,55 | Html: #ce0037


PMS: 229 | CMYK: 26,100,19,61   
RGB: 103,33,70 | Html: #672146


PMS: 7645 | CMYK: 9,79,0,82   
RGB: 80,43,58 | Html: #502b3a

Shades of green


PMS: 372 | CMYK: 16,0,41,0  
RGB: 216,237,150 | Html: #d8ed96


PMS: 382 | CMYK: 28,0,100,0  
RGB: 196,214,0 | Html: #c4d600


PMS: 362 | CMYK: 78,0,100,2  
RGB: 80,158,47 | Html: #509e2f


PMS: 7491 | CMYK: 47,11,92,39   
RGB: 121,134,60 | Html: #79863c


PMS: 3435 | CMYK: 93,24,85,68   
RGB: 21,71,52 | Html: #154734

Shades of blue


PMS: 552 | CMYK: 24,3,7,2  
RGB: 185,211,220 | Html: #b9d3dc


PMS: 310 | CMYK: 48,0,9,0  
RGB: 106,209,227 | Html: #6ad1e3


PMS: 7466 | CMYK: 86,0,32,0  
RGB: 0,176,185 | Html: #00b0b9


PMS: 7474 | CMYK: 96,9,32,29   
RGB: 0,118,129 | Html: #007681


PMS: 316 | CMYK: 97,21,33,73   
RGB: 0,72,81 | Html: #004851

Shades of yellow


PMS: 100 | CMYK: 0,0,56,0  
RGB: 246,234,97 | Html: #f6eb61


PMS: 102 | CMYK: 0,0,95,0  
RGB: 252,227,0 | Html: #fce300


PMS: 1235 | CMYK: 0,31,98,0  
RGB: 255,184,28 | Html: #ffb81c


PMS: 1395 | CMYK: 9,55,100,39   
RGB: 153,96,23 | Html: #996017


PMS: 7554 | CMYK: 37,53,68,81   
RGB: 75,61,42 | Html: #4b3d2a

Shades of grey


PMS: Cool grey 1 | CMYK: 4,2,4,8  
RGB: 217,217,214 | Html: #d9d9d6


PMS: Cool grey 4| CMYK: 12,8,9,23  
RGB: 187,188,188 | Html: #bbbcbc


PMS: Cool grey 8 | CMYK: 23,16,13,46   
RGB: 136,139,141 | Html: #888b8d


PMS: Cool grey 11 | CMYK: 44,34,22,77   
RGB: 83,86,90 | Html: #53565a


Adapt the colouring to the context. The colouring can be toned up to catch the eye, or toned down to convey a sober calm.


The colours in SLU’s palette have been tested to achieve at least AA in the Web Content Accessibility Guidelines (WCAG). Remember that there are many parameters affecting the WCAG, such as the font size and weight, writing in images and so on. 

Be sparing with coloured lettering, and make sure it contrasts well with the background.

Print colours

Colours look different depending on whether they are printed using PMS (the Pantone Matching System) or CMYK; on coated or uncoated paper; if shown on a screen or in embroidery. Use the Pantone Matching System when assessing a colour.



Brand Management and Communication Platforms Unit 
Division of Communication