Sometimes it is important to highlight a certain organisational unit at SLU, for example a platform, collaborative centre or similar. In these cases, use ready-made logos with the name inserted.
There are two versions of the logo with the organisational unit’s name: portrait format, with the name placed underneath, or landscape format with the name to the right.
If the background is multicoloured, use the logo on a white block.
The length of the name determines the layout. The Division of Communication produces the necessary logos.
The logo package contains English versions of the logo as well.
Logo for documents
The logo, with the university name printed in two languages, allows you to add a specific sender in the organisation under the line. It is used in more formal documents, such as internal governing documents, certificates and letters.
Our Word templates have this logo in the page header, with space to add a specific sender.
File format – which ones to use where?
PNG: Used for display on screen and in standard printouts, e.g. web, Word, PowerPoint.
PNG stands for Portable Network Graphics and can be used for both graphics and photographs. A PNG file can have a transparent background. PNG files can be mounted against backgrounds in, for example, PowerPoint and Word with perfect reults (no ugly edges). Because files can be saved in optional resolution, the format is ideal for use both on screen and when printing. However, PNG is not used for printing.
EPS: Used when working in layout programs to make printed matter (e.g. broshures, roll-ups, posters).
EPS stands for Encapsulated Postscript and is a general graphics format used for boh object (vector) graphics and pixel graphics. The images can be exposed with clipping paths and the file format can store information about screen. EPS images can not be affected when mounted in the layout program.
Colour format - which ones to use where?
RGB: for digital display, e.g. on web and PowerPoint presentations etc. RGB stands for the colours red, green and blue.
CMYK: standard colours for four-colour printing, e.g. brochures, books, posters, rollups, etc. CMYK means the primary colours cyan, magenta, yellow and black.
PMS: precisely defined colours for four-colour printing, e.g. for logo colours or when you need colours outside the CMYK colour gamaut, such as neon colours, metallic colours and saturated colours, etc. PMS stans for Pantone Matching System.