Tips and examples

Last changed: 15 September 2021

In SLU´s visual communication, the green impression dominates. The red colours are used as accents. The colours are also found in our images.

Alongside the red and green, we also have complementary colours like blue, yellow-brown and a scale from black to white. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Adapt the colouring to the context.

The colouring can be toned up to catch the eye and toned down to convey a sober calm.

Photgraphic images together with colours shows  examples of how to use colours as an accent.

The colouring can be toned up and toned down.

Vibrant accents

To brighten up the mood of the dark colours, we can work with small accents that catch the eye, alter the opacity of the wedge or the zoom on the image collage instead of using blocks of background colour. This adds touches of vibrancy and cheer.

Example of colour accent, red line agains dark blue background.

Vibrant accent in Raspberry red.


Be sparing with coloured lettering, and make sure it contrasts well with the background.

Example of the importance of contrast in colour when using colour in text.

Think about readability if you use coloured lettering.

Example of label for a bottle of appledrink. Green background and red apple.
Label with the colour Apple, toned white. The image contains tones of LIght brilliant amber, Strong raspberry, Light brilliant red and Dark rose.
Examples of colour use that gives a a clear, overall green feel together with the complementary colours in the image.


The Brand Management and Communication Platforms Unit 
Division of Communication