How can you use visual media to lift your message? Perhaps you should consider using video to illustrate your field of work? Do you want to shoot the pictures yourself? Budget, limitations in time and area of use are all factors that affect your decision, and there are multiple solutions to choose from depending on your level of ambition.
Visual media are used to illustrate activities at the university, but also to show that SLU makes the world a better place. We want to communicate liveliness, commitment and activity. The choice of image has to reflect our diversity. Our aim is to use authentic images. Use images that challenge the traditional perception of our activities. Our images have to be up-to-date and of high aesthetic and technical quality.
There are also six value words to use as a guide when you analyse image material: Authenticity/credibility, liveliness, diversity/variation, hope, commitment and modern.
SLU has a number of unique image collages that make our communications stand out and create recognition. In the vast majority of cases, the details in the collages are authentic photos from our activities. Read more about our image collages and how to use them.
Here you'll find tricks and guidelines related to video, audio, accessibility, branding, storage and much more.
Our illustrations of relevant motifs linked to our activities are useful tools to help communicate the university's characteristics. There are also icons, pictograms, lines and arrows, which can all be combined to create effective infographics.
At SLU we collect large amounts of personal data in the form of photos and videos, along with related information such as first name, surname and department/workplace/type of studies. This material is used to inform the public about SLU, and to increase interest in SLU’s activities, courses and programmes.