Contact
Language coordinator: sprakkoordinator@slu.se, 018-67 12 31
Plain language is about making information accessible to those who need it. The intended audience should be able to easily find what they need, understand what they find, and use that information.
Plain language means more efficient communication. Information adapted to the intended audience makes communication more efficient as it reduces the risk of misunderstandings and misinterpretations.
It strengthens our brand. Accessible information increases the quality of communication, which in turn strengthens the SLU brand.
It is an obligation. According to the 2009 Language Act, the language of the public sector 'is to be cultivated, simple and comprehensible'.
Following the steps below will help you write a readable and usable text. Plan your text, structure it according to the readers' needs, use concise and correct language and remember to proof-read. If possible, also ask a colleague for feedback.
You may find the SLU checklist for plain language useful when you revise texts, your own or those written by colleagues.
There is no shortage of websites dedicated to plain language - below is a suggestion for getting started.
Language coordinator: sprakkoordinator@slu.se, 018-67 12 31