Communicating SLU
Whether we are presenting the entirety of SLU, a specific activity, or creating a campaign, all elements should come together to form a strong and cohesive whole. This approach strengthens our overall capacity and makes it clearer to the outside world what we stand for. The sender should be clear, and the messages should always be based on our main messages. Communication should always be tailored to the target audience and context.
Adapted communication
Adapt images and messages to ensure that your target group understands, feels and does what you want. Here you can see how we communicate on an overall level and on an organisation level as well as when we create a promotion.
Target group-adapted manual
With SLU's brand manual as your guide, you can tailor manuals to a specific target group. This is a practical tool in your daily work, with a more targeted message and choice of images.
Here you can see some examples.
Legal requirements and guidelines
Communication is subject to many regulations and legal requirements. As a public authority, it goes without saying that we must follow them all. There are laws regulating things like what images we can use, how we process personal data and the language used in the public sector. To facilitate this, we have listed all the laws that affect our fields of activity.
Some tips
