How to use certification logos

You must be aware of which type of certification you use when communicating. Otherwise, it can be misleading. Certification logos such as ISO14001 or PRME apply to the whole of SLU, not a particular product or service. Product certifications such as the Nordic Swan Ecolabel and FSC are for a particular product, and there are rules for how and when they may be used – for example in brochures, on backpacks, clothes, etc.

SLU certificates

In order to use organisation certificates, SLU must meet certain standard requirements. SLU certificates apply to the whole of SLU, not a particular product or service.

The advantage of using certification logos is that they act as a quality stamp. They signify a guarantee which inspires faith and increases confidence in SLU. They are also a competitive advantage.

Using certification logos with the SLU logo

• SLU certification logos may be used in presentations of SLU and in marketing material such as brochures.
• They must be used in connection with the SLU logo. That way, it is evident that SLU is certified. Certification logos can be adjusted to an appropriate size, but the logo may not be larger than the SLU logo.
• Logos may not be used in such a way that they are perceived as referring to a product or its qualities, nor may they be used in a way  that allows them to be misinterpreted as a product certificate. In addition, it is not allowed to use logos on packages.
• The logo may not replace SLU as sender, for example in email signatures. More on email signatures.

Examples of SLU certificates

Environmental certificate ISO14001

All SLU operations are certified in accordance with the international ISO 14001 standard. The logo may be used when presenting SLU in various contexts.

Download the ISO 14001 logo. How to use the logo in SLU presentation material (only in Swedish).

PRME

PRME, Principles for Responsible Management Education, is part of the United Nations Global Compact. PRME is an academic network founded in 2007 in order to increase awareness of sustainability issues in financial and leadership education. More information.

Other logos at SLU

There are other logos that show that SLU cooperates with others towards common objectives, e.g. the UN’s global development goals. They may be used in presentations of SLU, but not in email signatures.

Product certificates

Product certificates cover products or services. The certificate is proof that a product or service meets specific standard requirements. There are rules for how product certifications may be used and when. If the matter concerns printed material, the print shop can often help.

Product certificates should not be confused with certificates that apply to the whole of SLU. If, for example, the paper on which something is printed is certified, it must be made clear that the paper, not SLU, is certified.