Marketing activities 19/20
The majority of all the activities controlled by the Student Recruitment group are done in correlation to SLU’s programme application period. During 2019/2020, the planning and combination of activities and the priorities of the student recruitment looks like following:
Study at SLU - printed material
It is still of great importance to be able to show the variety of educational programmes and details about them through printed material. The material is spread to prospective students through fairs, study visits and can also be ordered or read in digitised form at the website.
Educational fairs are great places for meeting prospective students and share information and experiences. A fair is an important forum and an opportunity to ask questions. It also gives SLU the chance to meet prospective students, their friends, relatives and teachers.
Follow a Student (ground level programmes)
To give prospective students an opportunity to experience SLU on a more personal level, the Student Recruitment group is running a project where interested, prospective students can meet and talk with students and teachers at campus, perhaps attend a lecture, seminar or lab - simply to experience what it is like to be a student at SLU for one day.
What´s it like to study at SLU? By taking part of selected student blogs and everyday descriptions, potential students gets the opportunity to share thoughts, reflections and experiences of what it is like to study at Sweden's best university in life sciences.
International Advertisement - online
For international recruitment in Europe, the Student Recruitment group has chosen to appear on the most visited sites that are mastersportal.com and educations.com. Each program or course is usually presented with all the information needed to compare different programs to each other: prerequisites, programme scope, costs etc.
Swedish Advertisement - online
In Sweden, SLU has chosen to appear on the most visited sites that are studentum.se and studera.nu. Each program or course is usually presented with all the information needed to compare different programs to each other: prerequisites, programme scope, costs etc.
Prospective students' media habits, the difficulty of measuring the impact of print and so on must be taken into consideration. At the Student recruitment we have in recent years almost laid of our efforts in print advertising.
Open house is an activity carried out on all the SLU study locations. For the prospective student it is an opportunity for in-depth discussion and a chance to get answers to many detailed questions.
Google's ad system is known as AdWords and is a so-called pay-per-click programme which means we only pay every time someone clicks on our particular ad. It can be compared to other Internet advertising where you usually pay for the number of times the ad is shown whether clicked or not. SLU buy exposure on Google to reach out to the one who is looking for what we offer.
SLU has one official Facebook page in Swedish (www.facebook.com/slu.sweden) och one in English (https://www.facebook.com/SwedishUniversityOfAgriculturalSciences). The Facebook pages is a way for SLU to have a two-way communication with students and prospective students.
With a very high daily number of visitors on slu.se this becomes an important tool in the recruitment process. In all personal meetings and all the information distributed, we refer to our web site and all information found there.