Colour palette

Last changed: 12 June 2026

SLU’s colour palette bolsters the identity colours and creates a wealth of opportunities.

 

The colours are also listed further down on this page together with the corresponding codes. 

Main colours – the green dominates

We make a green impression to create a clear, overall green feel. The red colours are used as accents. Our graphics also reflect the red and green colours. A well-considered choice of images lets us create an overall green feel to our communications.

Complementary colours

Alongside the red and green, we also have complementary colours like blue, yellow-brown and a scale from black to white. The many colours in the palette allow us to bring our activities to life with breadth and variation.

Colour tonality

Our colour palette has dark, bright and light tones. The brighter colours are used as a signal or contrast to the darker colours. These include the basic colours white, black and grey, all of which contrast well with the other colours.

We can tone up the colouring with a selection of brighter colours to create attention-grabbing effects. We can also use darker colours to tone it down and create a more solemn or peaceful feel.

 

The colours 

SLU’s colour palette consists of colours in dark, bright and light shades. The colours can be combined in various ways depending on the tonality you want to express. 

All colours work both in print and digital channels. Accessibility meets the requirements for public authorities. The colours can be used for colour plates, video graphics, banners and illustrations. The colour palette is available to all SLU operations.

Greens

 

Lime blossom: PMS: 372 | CMYK: 16,0,41,0  
RGB: 216,237,150 | Html: #d8ed96 | WCAG

 

Apple: PMS: 382 | CMYK: 28,0,100,0  
RGB: 196,214,0 | Html: #c4d600 | WCAG

 

Spring: PMS: - | CMYK: 48,0,74,0  
RGB: 148,221,102 | Html: #94dd66 | WCAG

 

Chlorophyll: PMS: 362 | CMYK: 78,0,100,2  
RGB: 80,158,47 | Html: #509e2f | WCAG

 

Moss: PMS: - | CMYK: 80,30,100,30  
RGB: 56,107,44 | Html: #386b2c | WCAG

 

Logotyp Nature: PMS: 336 | CMYK: 95,11,70,44  
RGB: 0,102,79 | Html: #00664f | WCAG

 

Forest: PMS: 3435 | CMYK: 93,24,85,68   
RGB: 21,71,52 | Html: #154734 | WCAG

 

Wild wood: PMS: - | CMYK: 93,24,85,80   
RGB: 0,47,23 | Html: #002f17 | WCAG

 

Reds

 

Apricot: PMS: 489 | CMYK: 0,20,21,0  
RGB: 251,215,201 | Html: #fbd7c9 | WCAG

 

Coral: PMS: 178 | CMYK: 0,70,58,0  
RGB: 255,88,93 | Html: #ff585d | WCAG

 

Raspberry: PMS: 206 | CMYK: 0,100,50,0  
RGB: 206,0,55 | Html: #ce0037 | WCAG

 

Radish: PMS: - | CMYK: 0,100,59,34  
RGB: 169,9,51 | Html: #a80833 | WCAG

 

Logotyp Life: PMS: 209 | CMYK: 20,97,40,58  
RGB: 111,38,61 | Html: #6f263d | WCAG

 

Plum: PMS: 229 | CMYK: 26,100,19,61   
RGB: 103,33,70 | Html: #672146 | WCAG

 

Ox Blood: PMS: - | CMYK: 20,97,20,85   
RGB: 62,0,27 | Html: #3e001b | WCAG

 

Themes and details colours

 

Dove: PMS: 552 | CMYK: 24,3,7,2  
RGB: 185,211,220 | Html: #b9d3dc | WCAG

 

Sky: PMS: 310 | CMYK: 48,0,9,0  
RGB: 106,209,227 | Html: #6ad1e3 | WCAG

 

Tuquoise: PMS: 7466 | CMYK: 86,0,32,0  
RGB: 0,176,185 | Html: #00b0b9 | WCAG

 

Sea Bay: PMS: 7474 | CMYK: 96,9,32,29   
RGB: 0,118,129 | Html: #007681 | WCAG

 

Sea Depth: PMS: 316 | CMYK: 97,21,33,73   
RGB: 0,72,81 | Html: #004851 | WCAG

 

Sunshine: PMS: 100 | CMYK: 0,0,56,0  
RGB: 246,234,97 | Html: #f6eb61 | WCAG

 

Corn: PMS: 102 | CMYK: 0,0,95,0  
RGB: 252,227,0 | Html: #fce300 | WCAG

 

Resin: PMS: 1235 | CMYK: 0,31,98,0  
RGB: 255,184,28 | Html: #ffb81c | WCAG

 

Olive: PMS: 7491 | CMYK: 47,11,92,39   
RGB: 121,134,60 | Html: #79863c | WCAG

 

Cinnamon: PMS: 1395 | CMYK: 9,55,100,39   
RGB: 153,96,23 | Html: #996017 | WCAG

 

Chocolate: PMS: 7554 | CMYK: 37,53,68,81   
RGB: 75,61,42 | Html: #4b3d2a | WCAG

 

Anpassa färgsättning efter sammanhang. Färgsättningen kan både skruvas upp för att skapa uppmärksamhet, likväl som den kan tonas ner för att bli sober och lugn.

 

What about the grays then?

The grey tones are simply replaced with black in the desired tints — 10%, 20%, and so on. In print production, printers often prefer this approach. Otherwise, there is a risk of misregistration if, for example, CMYK is used instead (this relates to the printing plates).

 

Adapt the colouring to the context. The colouring can be toned up to catch the eye, or toned down to convey a sober calm.

Accessibility

The colours in SLU’s palette have been tested to achieve at least AA in the Web Content Accessibility Guidelines (WCAG). Remember that there are many parameters affecting the WCAG, such as the font size and weight, writing in images and so on. 

Be sparing with coloured lettering, and make sure it contrasts well with the background.

Print colours

Colours look different depending on whether they are printed using PMS (the Pantone Matching System) or CMYK; on coated or uncoated paper; if shown on a screen or in embroidery. Use the Pantone Matching System when assessing a colour.