SLU's Brand platform

Last changed: 10 February 2026

SLU’s brand is the thoughts, feelings and associations created in the minds of those who hear about or come into contact with us. We have great potential to influence people’s perception of SLU by creating a common understanding of what we want to be and how we will interact with others.

The Brand Platform

SLU’s vision, passion, mission and brand promise form the core of the SLU brand.

Vision

– our role in a future context, what we aim to achieve:

  • SLU plays a key role in development for sustainable life, based on science and education.

Passion

– the emotional dimension of the brand

This part of the brand speaks to emotions. It expresses a strong commitment to what matters most to us and conveys a sense of purpose beyond our core activities. It is what makes SLU attractive, engaging and a place people want to be part of.

  • Vital

Mission statement

– what we do, how and why

  • SLU conducts education, research and environmental monitoring and assessment in collaboration with society at large. Through our focus on the interaction between humans, animals and ecosystems and the responsible use of natural resources, we contribute to sustainable societal development and good living conditions on our planet.

Brand promise

– the concrete offer to the world and what they can expect from SLU. Our brand promise is a condensed version of all the parts of the brand.

  • Science and Education for Sustainable Life