Image, video and sound
Last changed: 07 October 2025
This section provides guidance on producing, editing and using images, video and audio in SLU’s communication. The purpose is to ensure that all materials meet quality standards, comply with brand principles and are distributed effectively to the intended audiences.
Using images, video and audio can make your communication more powerful — visual and audio material attracts attention, strengthens your message and engages audiences in ways that text alone cannot.
At SLU, there are guidelines, tools and support for producing, editing and distributing these types of media, helping you create communication that is both consistent and effective.
Here you can find out:
- which guidelines apply to image, video and audio production
- how to produce content yourself or order external support
- how to store, manage and share materials (e.g. in the media bank)
- about accessibility, copyright and technical requirements
Images
Images for web and social media
The SLU Media Bank
Image editing
Laws and guidelines
Equal opportunities in images
Image and video routine
AI pictures and videos
Legal requirements for images and video
Video
Video graphics
Shooting video
Subtitling
Laws and guidelines
Legal requirements for images and video
Guidelines for video production
AI pictures and videos