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Jasmine Zhang

Jasmine Zhang
Jasmine has backgrounds in both social and natural sciences. Currently she works as a researcher at the Swedish Center for Nature Interpretation.


During 2012-2016 I was a recipient of the Otago International Doctoral Scholarship and based at the Department of Tourism, University of Otago, New Zealand. My PhD thesis Political Ecology of Shangri-La: A study of environmental discourse, tourism development and environmental subjects (2016) examines the relationship between tourism development and environmental discourse in Shangri-la from a political ecology perspective. Drawn on my multi-visits to Shangri-La throughout 2007-2015 and my main ethnographic fieldwork there in 2013, I was looking at how individuals who have experienced changes in livelihood perceive and translate the social and environmental changes into their own beings and becomings. The key concepts that I work with include, hybrid natures, environmental subject and subjectivities, Green Tibetan, and worldmaking.

During 2016-2019 I was employed as a postdoc at the Department of Gegography, Umeå University. I worked within the Formas founded project "Mobilising the Rural" (led by Associate Professor Linda Lundmark) which aims to understand the new economic landscape and entrepreneurship in sparsely populated areas in North Sweden. In my research I looked at how the changing rural landscape is viewed by entreprenuers who live and work there, and how they relate their business operations in the context of global environmental changes. I was in particular interested in how the myth of win-win situation of economonizing the ecology/commodifying 'nature' might look like in reality, and if 'ecopreneurship' is a good concept to work with for understanding the complexity of these entrepreneurs' everyday realities. 

During 2019-2020 I worked as a senior research assitant within the Future Forest platform for the Swedish Government mandate "Multi-use Forestry", where I conducted interviews with various actors working in and alongside the forest-related sectors. 

Currently I am researching on people’s understanding of Arctic conditions on Svalbard, as part of the interdisciplinary Belmont-funded SVALUR project SVALUR (, where we try to find out how co-creation of knowledge on environmental change of Svalbard might look like and what effects such co-created knowledge might have to different groups on Svalbard. In particular I’m looking at how to add more qualitative and narrative forms of knowledge and understanding into the current environnemental monitoring systems on Svalbard, and together how to offer a platform for generating some kind of long term environmental memory of the changes happened, are happening and will happen.

Besides these major projects I also have done research on my own hands and published in various areas that are related to the topics of 'nature' and 'communication'. These include intangible heritage and World Heritage Site, cultural landscape, authenticity and authentification, research ethics, positionality and reflexivity when using qualitative methods, and ecocriticism. 


I have supervised master thesis in tourism and spatial planning, and I am co-supervising a PhD dissertation with prof. Hazel Tucker (University of Otago).

Selected publications



Researcher at the Department of Urban and Rural Development; Swedish Centre for Nature Interpretation (SNCI)
Telephone: +4618672225, +46761414124
Postal address:
Inst för stad och land, Box 7012
Visiting address: Ulls väg 27, Uppsala