Cecilia’s research has a start in her dissertation which was focused on the innovation process with empirical studies from the food sector (the development of radically new food products, so called functional foods). Her interests for food and added value, particular values related to health and corporate responsibility, remain. After her dissertation she proceeded in research in the field of corporate responsibility with marketing and ethics as theoretical starting points.
Cecilia’s role as an advisor and teacher is in the subject of marketing at a bachelor, master and PhD level. Both courses and research related masters´ thesis projects where she takes the role as an advisor are positioned in management studies of sustainable business development. She also works with equal opportunities and pedagogical development. Teacher excellence (in 2018). In her role as a "pro-inspector" for the student union she keeps updated on student perspectives and university systems.
Cecilia’s research has a start in her dissertation which was focused on the innovation process with empirical studies from the food sector (the development of radically new food products, so called functional foods). Her interests for food and added value, particular values related to health and CR, remain. After her dissertation she proceeded in research in the field of corporate responsibility with marketing and ethics as theoretical starting points applied in food and fiber production.
The PRME-certification (Principles for Responsible Management Education) of SLU is based on the sustainable development efforts made in MBA-programs (business administration) + elective courses that supports sustainable development.
More about SLUs PRME-certifification (2017) https://www.slu.se/institutioner/ekonomi/om-oss1/prme/
More about PRME: http://www.unprme.org/
POD (in Swedish) Perspektiv på stadsnära odling (augusti, 2019)
Uppsala Health Summit “Ending Childhood Obesity. Actions through Health and Food Equity” (11-12 October, 2016) The Need for Food Industry Actions and Innovations, Landberg, R. & Mark-Herbert, C., (32-37).
Sadovska, V., Mark-Herbert, C., Ferguson, R. & Ekelund Axelson L. 2019. Marknadsföra MER(-)värden. LTV-faculty fact sheet (in Swedish), 2019:9
KSLA (Royal Academy of Forestry and Agriculture) - I am a secretary in a work group that focuses on educational efforts to ensure competence in areal production (2019-2022).
An undergraduate science background (in food science and medicine) paved way for a master’s degree with a major in food science and a minor in economics. After working as a marketing investigation consultant, she continued in a PhD program in marketing. Her experiences of studying in the US (Cornell University) and Canada (Wilfred Laurier) have served as inspiration for both studies, research and foremost pedagogics.
Cecilia’s role as an advisor and teacher is in the subject of marketing and sustainability management (based on the notion of a triple bottom line; social values, environmental values and financial values). She teachers at all levels - bachelor, master and PhD-courses, and takes advisory roles with enthusiasm. Both courses and research related masters´ thesis projects where she takes the role as an advisor are positioned in management studies of sustainable business development.
Mark-Herbert, C. 1999. ”Case metodik” en pedagogisk skrift, SLU Pedagogiska rapporter (nr. 45) (Swedish)
Rotter, J & Mark-Herbert, C. 2013. Corporate Social Responsibility in Swedish Food Retail: The Case of Tiger Shrimp Official Case of the IFAMA 2013 International Student Case Competition Volume 16, Issue 3, 167-176, 2013, ISSN #: 1559-2448, OPEN SOURCE
Langendahl, Cook & Mark-Herbert 2016 Gamification in higher education. Toward a pedagogy to engage and motivate Department of Economics, SLU.
Rotter, J. and Mark-Herbert, C., 2019"Vegoganic AB: the dilemma of arsenic in rice products", Emerald Emerging Markets Case Studies, Vol. 9 No. 2. https://doi.org/10.1108/EEMCS-05-2018-0064
Feature article - for educational use
Mark-Herbert, C. Rotter, J. Pakersht, A. 2010 A triple bottom line to ensure Corporate Responsibility … in Timeless Cityland Per Berg (editor) SOL, SLU
Some of my publications are listed with ORKID-iD https://orhttps://orcid.org/0000-0001-7440-9106
Mark-Herbert, C. 2002. Functional Foods for Added Value. Developing and marketing a new product category. Acta Universitatis Agriculturae Sueciae, Agraria 313. PhD dissertation, Department of Economics, Swedish University of Agricultural Sciences.
Peer reviewed articles & book chapters
Mark-Herbert, C. 2003 Development and Marketing Strategies for Functional Foods, AgBioForum 6(1&2):75-78.
Mark-Herbert, C. 2004. Innovation of a new product category - functional foods Technovation. Vol. 24: 9,713-719.
Mark-Herbert, C. 2004. `ProViva: Collaboration in New Product Development` (123-130) Hide or Confide? The dilemma of Transparency. Reed Business Information, Gravenhage Hofstede, G. J., Schepers, H., Spaans-Dijksta, L, Trinekens, J & Beulens, A. (Eds.)
Gottberg, A, Morris, J. Mark-Herbert, C. & Cook M. 2005. Producer responsibility, waste minimisation and the WEEE Directive: Case studies in eco-design from the European lighting sector. Science of the Total Environment. Vol. 359 (1-3), 2005, pp. 38-56.
Mark-Herbert, C. 2006. Strategies for collaboration in new product development. Journal on Chain and Network Science. Vol. 5, no. 2. pp 65-72 .
Mark-Herbert, C. & von Schantz, C. 2007. Communicating Corporate Social Responsibility - Brand management. EJBO, Electronic Journal of Business Organization, 12:2, 4-11.
Ketola, T., Mark-Herbert, C & Pataki, G. 2008. Special issue editors: Paradigms of corporate sustainability a decade after Hijacking Environmentalism. Sustainable Development 15:5, 1-2. Sept- Oct. 2007 (ISSN 0968- 0802).
Stigzelius, I. & Mark-Herbert, C. 2009. Tailoring corporate responsibility to suppliers: managing SA 8000 in Indian garment manufacturing. Scandinavian Journal of Management, 25 (1), pg. 46-56.
Mark-Herbert, C. & Rorarius, J. 2009. Tools for corporate assessment of sustainable development. (pp 100- 114) in Organizational Communication and Sustainable Development: ICTs for mobility. Anette Hallin and Tina Karrbom-Gustavsson (Eds.).
Malmborg, Å. & Mark-Herbert,C. 2010. Environmental certification as a part of a BoP sustainability strategy Greener Management International. Vol 56: 57-73 (ISBN:0966-9671).
Tunberg, M. Mark-Herbert, C. & Neame, C. 2010. Financing Clean Technology. “TAG” for evaluating market potentials. International Journal of Innovation and Sustainable Development (IJISD) Special Issue Corporate Responsibility Innovations for Sustainability. 3:4, 395 - 409 .
Larsson, A., Ronald Muyingo, R., Serebrennikov, D., Ahmed, S. & Mark-Herbert, C. 2012. Sustainable Business Development A case study of the international logistics industry. (Chapter 4, pp 41-60) in Sustainable Development - Education, Business and Management - Architecture and Building Construction - Agriculture and Food Security. (ISBN 978-953-51-0116-1, edited by Chaouki Ghenai.
Rotter, J., Özbek, N. and Mark-Herbert, C. 2012. Private-Public Partnerships: Corporate responsibility strategy in food retail. International Journal of Business Excellence. 5;.1-2, 5-20.. DOI: 10.1504/IJBEX.2012.044570.
Rotter, J., Özbek, N. and Mark-Herbert, C. 2012. Exploring corporate social responsibility in food retail category management’ Social business,2:3, 223-241.
Larsson A., Buhr, K. & Mark- Herbert, C. 2012. Corporate Responsibility in the Garment Industry Towards Shared Value (Chapter 16, 262-276). in Sustainable Fashion and Textiles. Ana Laura Torres and Miguel Angel Gardetti (eds). Greenleaf Publishing Ltd.
Kao, P., Redekop, W. & Mark-Herbert, C. 2012 Sustainable supply chain management - the influence of local stakeholders expectations in China's agri-food industry Journal on Chain and Network Science 12:3, 273-290.
Rotter, J. Airike, P-E. & Mark-Herbert, C. 2013 . Exploring Political Corporate Social Responsibility in Global Supply Chains. Journal of Business Ethics. 125:581-599 (DOI 10.1007/s10551-013-1927-4).
Rotter, J & Mark-Herbert, C. 2013. Corporate Social Responsibility in Swedish Food Retail: The Case of Tiger Shrimp Official Case of the IFAMA 2013 International Student Case Competition Volume 16, Issue 3, 167-176, 2013, ISSN #: 1559-2448, OPEN SOURCE https://www.ifama.org/publications/journal/vol16/V16I3.aspx http://purl.umn.edu/156467
Rotter, J.P., Airike, P.-E., & Mark-Herbert, C. 2013. Category management in Swedish food retail: challenges of ethical sourcing. In H. Röcklinsberg & P. Sandin (Eds.), The ethics of consumption. The citizen, the market and the law. pp. 54-58. The Netherlands: Wageningen Academic Publishers. The book is available as an open source at google books . ISBN 978-90-8686-231-3, e-ISBN 978-90-8686-784-4, DOI 10.3921/978-90-8686-784-4
Jönsson, J, Wätthammar, T: & Mark-Herbert, C. 2013. Consumer perspectives on ethics in garment consumption- Perceptions of purchases and disposal. In H. Röcklinsberg & P. Sandin (Eds.), The ethics of consumption. The citizen, the market and the law. pp. 59-63. The Netherlands: Wageningen Academic Publishers. The book is available as an open source at google books . ISBN 978-90-8686-231-3, e-ISBN 978-90-8686-784-4, DOI 10.3921/978-90-8686-784-4.
Pakseresht, A & Mark-Herbert, C. 2014 . Leveraging brand value through corporate responsibility. International Journal of Sustainable Development. 17:3, 281-297.
Holmlund, C. & Mark-Herbert, C. 2014 Luxury marketing strategies related to ethical sourcing. (43-54, chapter 3 ) in Sustainable Luxury. Gardetti, Miguel Angel Torres, Ana Laura (eds). Greenleaf Publishing Ltd. (ISBN 978-1-78353-061-8)
Prejer, B., Levall, S. & Mark-Herbert, C. 2014 . Developing Business Models for Alleviating Poverty - A case study of Stora Enso in Lao PDR. (chapter 8, 91-100) in Fighting Poverty as a Challenge for Business and Management Education, Greenleaf Publishing Ltd.
Kokko, S., Lukanen,J & Mark-Herbert, C 2014. Public-private partnerships and social performance in the firest industry. Social business. 4:1, 15-31.
Chen, T., Larsson, A. & Mark-Herbert, C. 2014 Implementing a collective code of conduct - CSC9000T in Chinese textile industry. Journal of Cleaner Production. 74, 35–43. DOI:10.1016/j.jclepro.2014.03.026
Hanimann, R, Vinterbäck, J. & Mark-Herbert, C. 2015 Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands? Energy Policy. 78: 11-21 (open access, available at: http://authors.elsevier.com/a/1QFPE14YGgHI3W until February 11th, 2015)
Wagner, E. & Mark-Herbert, C. 2015. Relationship marketing in green fashion- A case study, hessnatur. In Green Fashion, Environmental Footprints and Eco-design of Products and Processes, (Chapter 2, p 21-47) by Subramanian Senthilkannan Muthu & Miguel Angel Gardetti (Eds.) , Springer Science + Business Media Singapore (DOI 10.1007/978-981-10-0245-8_2)
Airike, P E., Rotter, J. & Mark-Herbert, C. 2016. Corporate Motives for Multi-stakeholder Collaboration Corporate Social Responsibility in the Electronics Supply Chains. Journal of Cleaner Production, 131:639-648. (DOI http://dx.doi.org/10.1016/j.jclepro.2016.04.121)
Paksereshht, A. & Mark-Herbert, C. 2016. A review of sustainable development in brand value assessment. Social Business. 6:3, 219-248 (ISSN2044-4087 Westburn Publisers Ltd.)
Langendahl, P-A., Cook, M., Mark-Herbet, C. 2017. Exploring Gamification in Management Education for Sustainable Development. Creative Education (CE) http://www.scirp.org/journal/CE/ 8:14 (DOI:10.4236/ce.2017.814154)http://file.scirp.org/Html/5-6303712_80413.htm
Mark-Herbert, C & Prejer, B. 2018. ¨Social entrepreneurship in an inclusive business model. A new business model for sustainable agroforestry¨ in Entrepreneurship - Development Tendencies and Empirical Approach, ISBN 978-953-51-3761-0 Intech (accepted, June 2017) Open source, available at:
Roos, A., Eggers, J. Mark-Herbert, C & Lindhagen, A. 2018. Using von Thünen rings and service-dominant logic in balancing forest ecosystem services Land Use Policy, 79, 622-632. Available as open source until October 31st, 2018 at: https://authors.elsevier.com/c/1XllzyDvM43kN
Rotter, J and Mark-Herbert, C. 2019, "Vegoganic AB: the dilemma of arsenic in rice products", Emerald Emerging Markets Case Studies, Vol. 9 No. 2.
Sadovska, V. Ekelund, L. Axelson & Mark-Herbert, C. 2020. Reviewing value creation in agriculture – a conceptual analysis and a new framework. Sustainability, 12, 5021; doi:10.3390/su12125021
Masiero, M., Secco, L., Pettenella D., Da Re, R., Bernö, H., Carreira, A., Dobrovolsky, A., Giertlieova, B., Giurca, A., Holmgren, S., Mark-Herbert, C., Navrátilová L., Pülzl, H., Ranacher, L, Salvalaggio, A., Sergent, A., Sopanen J., Stelzer, C, Stetter, T., Valsta L., Výbošťok, J. and Wallin, I. 2020. Bioeconomy perception by future stakeholders: hearing from European forestry students, AMBIO
Hunter, E., Jenkins, A. & Mark-Herbert, C. 2020. When fear of failure leads to intentions to act entrepreneurially—insights from threat appraisals and coping efficacy. International Small Business Journal. A1-17
Olofsson L. & Mark-Herbert, C. 2020. Creating Shared Values by Integrating UN Sustainable Development Goals in Corporate Communication - The Case of Apparel Retail. Sustainability. 12(21)