Our logo in collaborations and together with others

Last changed: 08 January 2025

Logo combined with others:

Nationally 

When SLU is the sender along with other organisations, agencies or businesses, use the basic design logo for Swedish contexts. 

Image showing SLU’s logo in green and maroon. To the right, there is a grey circle and a grey rectangle with the text ‘ANOTHER UNIVERSITY’ in black capital letters.

In certain cases, SLU’s logo with the name written in Swedish can be used. This applies when the logos of collaborating partners have a horizontal format, with the logo on the left and the written name on the right. To ensure SLU receives equivalent space, this logo can be used.
SLU logo with the name written on the right in Swedish.

Internationally

In international contexts, we use the logo with the name in English. With or without partners or allies.

The international logo of SLU with the name written in English is displayed alongside other fictional logos in both centred and horizontal formats.

Logo in collaboration with others:

Sometimes SLU is one of several partners. It might be a network, project or infrastructure run jointly with other higher education institutions or organisations. In these cases, SLU is not the sole sender, but one of several. In such cases:

  • If SLU is the organiser, it should be made clear that SLU is the sender and our visual identity should be used. Other partners’ logos are included, but in a secondary position.

  • If SLU is one of two or more equal partners, the SLU logo should be exposed on a par with the other partners’ logos. If there are many partners, it is better to only write their names instead of using the logos.

  • If SLU is a minority partner in a collaboration, the organiser’s visual identity is used, but it should be made clear that SLU is a part of the collaboration.

The picture shows how to use the logo when collaborating with other organizations.


From the left: SLU is the organiser | SLU is one of two | SLU is a minority partner

In large collaboration projects with equal partners, a new, joint brand is sometimes required. One example is Academic Conferences, which is jointly run by SLU, Karolinska Institutet and Uppsala University.

Facts:

Tip:

  • If the partners’ logos have many different colours, it is a good idea to use the black and white version of all of them.
  • If there are several logos, it is better to simply write the partners’ names.

Contact

Brand Management and Communication Platforms Unit 
Division of Communication