Facts:
Tip:
- If the partners’ logos have many different colours, it is a good idea to use the black and white version of all of them.
- If there are several logos, it is better to simply write the partners’ names.
When SLU is the sender along with other organisations, agencies or businesses, use the basic design logo for Swedish contexts.
In certain cases, SLU’s logo with the name written in Swedish can be used. This applies when the logos of collaborating partners have a horizontal format, with the logo on the left and the written name on the right. To ensure SLU receives equivalent space, this logo can be used.
In international contexts, we use the logo with the name in English. With or without partners or allies.
Sometimes SLU is one of several partners. It might be a network, project or infrastructure run jointly with other higher education institutions or organisations. In these cases, SLU is not the sole sender, but one of several. In such cases:
From the left: SLU is the organiser | SLU is one of two | SLU is a minority partner
In large collaboration projects with equal partners, a new, joint brand is sometimes required. One example is Academic Conferences, which is jointly run by SLU, Karolinska Institutet and Uppsala University.
Brand Management and Communication Platforms Unit
Division of Communication