CV page

Fredrik Fernqvist

Fredrik Fernqvist
Senior lecturer and researcher in horticultural economics and business administration. PhD in Horticultural Science, especially business administration.

Presentation

Research areas: Consumer research, special interest in sustainable food consumption, consumer behavior and the role of credence characteristics. Value chain, food system, industry structure and innovation in the horticultural sector, innovation management and business model innovation.

Teaching at the MSc programmes "Sustainable Food Systems, "Horticultural science" and "Agroecology" and at the Bachelor programmes in  "Horticultural Management" (Trädgårdsingenjör).

Vice chairman and member of the SLU Programme board for educations within landscape and horticulture (2019-2022) (20% work time)

Co-worker at the SLU Future Food platform (20% work time)

Member of the advisory board for the Centre for Organic Food & Farming, EPOK

Member of the advisory board for the SLU Sustainable Food Systems, masters programme (programme start autumn 2018)

Teaching

Project management for innovation in sustainable food systems, 15hp, MSc Sustainable Food Systems (Spring 2019/2020/2021)

Consumer behaviour, food choice and sustainable food consumption, 15hp, MSc Sustainable Food Systems (Spring 2021)

Food Planning, 15hp, MSc Food and Landscape (Spring 2022)

Marknadsföring av trädgård och landskap, 7,5hp, Trädgårdsingenjör-Design (Autumn 2018/Spring 2020)

Product Development and Innovation Systems in Horticulture, 15hp, MSc Horticultural Science (Autumn 2018/2019/2020)

Trädgårdsmarknaden, 15hp, Trädgårdsingenjör-Odling (Spring 2017/2018)

Environmental economics and managment, 15hp, MSc Agroecology, MSc Horticultural Science Spring (2016/2017/2018)

Research

Current projects:

Sustainable food systems and consumer food choice – Knowledge and implications for industry, research and policy (Formas 2021-22) (Project leader: Sara Spendup, Dept. of People and Society)

How to get there? Sustainable yield and quality of tunnel produced strawberry cultivars (Project leader, Sammar Khalil, department of biosystems and technology, SLU. SLF funding 2019-21)

Innovation systems for a sustainable agri-food sector - a review and knowledge synthesis (Formas, 2018)

Plant breeding in Horticultural Field Crop Production (Växtförädling i hortikulturell frilandsodling) (Project leader Sara Spendrup, funded by Grogrund, 2018)

Nya vägar till ökad förädling, kommersialisering och lönsamhet i bärföretag (Projekansvarig Sara Byström, Hushållningssällskapet Norrbotten)(Slutrapporterat projekt, december 2018)

Utredningsuppdrag om mervärden som konkurrensmedel (Jordbruksverket)(Avslutat projekt)

Framtidens grönsaksdisk. Partnerskap Alnarp (Projektansvarig: Fredrik Fernqvist, SLU. Avslutat projekt)

Unga vuxnas användning av inomhusväxter (Projektledare: Klara Löfkvist, SP(JTI). Avslutat projekt)

Selected publications

Spendrup, S., Eriksson, D. & Fernqvist F. (2021). Swedish consumers´ attitudes and values to genetic modification and conventional plant breeding – The case of fruit and vegetables. GM Crops & Food 12(1): 342-360.

Fernqvist, F. & Göransson, C. (2021). Future and recent developments in the retail vegetable category – a value chain and food systems approach. International Food and Agribusiness Management Review 24(1): 27-49

Alsanius, A., Rosberg, A.K., Löfkvist, K., Bergstrand, K.J., Fernqvist, F., Khalil, S. & Dorais, M. (2020). New challenges for organic greenhouse horticulture in Sweden. Acta Horticulturae 1296: 1079-1083

Spendrup, S., Fernqvist, F., Ramestam, L., [...] et al. (2020). Växtförädling i hortikulturell frilandsodling - SLU Grogrund. Alnarp

Spendrup, S. & Fernqvist, F. (2019). Innovation in Agri-food Systems – A Systematic Mapping of the Literature. International Journal on Food System Dynamics 10(5): 402-427. DOI: http://dx.doi.org/10.18461/ijfsd.v10i5.28    

Fernqvist, Karlsson & Sadovska (2018). Mervärden som konkurrensmedel
– affärsmodeller och kompetenser för framgångsrika mervärdesstrategier. Rapport Jordbruksverket, 2018:23.

Fernqvist, F. (2018). Credence. In Ares, G. & Varela, P. (eds.) 2018. In: Methods in Consumer Research, New Approaches to Classic Methods Vol 1, Ch. 20, p. 531-555. Woodhead Publishing, UK.

Fernqvist F. & Göransson, C (2017). Framtidens grönsaksdisk. Rapport 2017:9. Fakulteten för landskapsarkitektur, trädgård, växtproduktionsvetenskap, SLU.

Persson, J. & Fernqvist F. (2016). Socioekonomiska konsekvenser av vindkraftsetablering och tillämpningen av vindbonus – en kunskapssammanställning. Rapport 2016:4,  LTV-fakulteten, SLU.

Fernqvist, F., Olsson, A. and Spendrup, S. (2015). What’s in it for me? Food packaging and consumer responses, a focus group study, British Food Journal 117(3):1122-1135. 

Fernqvist F. (2015). Strategic Options on a Potato Market in Decline - Lessons from Two Swedish Studies. Acta Horticulturae 1103:125-132. 

Fernqvist, F., Ekelund, L. and Spendrup, S. (2015). Changing consumer intake of potato – a focus group study, British Food Journal 117(1):210-221.

Fernqvist, F. & Ekelund, L. (2014). Credence and the effect on consumer liking of food – A review. Food Quality and Preference 32, 340-353.

Fernqvist, F. and Ekelund, L. (2013). Consumer attitudes towards origin and organic – The role of credence labels on consumers’ liking of tomatoes. European Journal of Horticultural Science, 78(4), 184-190.

Fernqvist, F. (2014). Consumer experiences of tomato quality and the effect of credence. Doctoral Thesis, Acta Universitatis Agriculturae Sueciae 2014:65, Swedish University of Agricultural Sciences, Alnarp.


Contact

Senior Lecturer at the Institutionen för människa och samhälle
Telephone: +4640415388
Postal address:
Box 190
234 22 Lomma
Visiting address: Slottsvägen 5, Alnarp