Objective:
The primary goal of this media engagement training is to equip researchers involved in the AgriFoSe2030 programme and beyond, with the necessary skills and knowledge to effectively communicate their research findings to diverse audiences through various media channels. The training aims to enhance the researchers' ability to bridge the gap between scientific knowledge and public understanding, fostering increased awareness, engagement, and impact.
Target audience:
This training is specifically designed for researchers, scientists, and experts in food systems and agriculture. It caters to individuals seeking to enhance their capacity to communicate complex scientific information to non-specialist audiences through media platforms.
The training will be conducted through a 3 hour interactive session coupled with practical exercises. Experts in media relations and communication will share insights and provide hands-on guidance. The training will be delivered in a virtual format, ensuring accessibility for all.
Key components:
- Media literacy and communication skills
- Interview and public speaking training
- Creating compelling content
- Engaging with journalists and media outlets
- Crisis communication and message management
Programme:
All times are in CET
09:00 – 09:05 Welcome and brief overview of workshop objectives. Ng’endo Machua-Muniu, Engagement and Impact Officer, SEI Africa, and Selorm Kugbega, Research Fellow, SEI Headquarters
09:05 – 09:30 Why science communication mattersNg’endo Machua-Muniu, Engagement and Impact Officer, SEI Africa, and Selorm Kugbega, Research Fellow, SEI Headquarters
09:30 – 10:00 Practical communication skills. Ulrika Lamberth, Senior Press Officer, SEI Headquarters.
- Techniques for successful media interviews and public speaking
- Interactive role-playing exercises
10:00 – 10:30 Crafting compelling content. Thin Lei Win, freelance journalist specialising in food and climate issues.
- Writing press releases, OpEds and media-friendly content
- Quick guide to incorporating visuals for impactful storytelling
10:30 – 10:35 Break.
10:35 – 11:00 Engaging with media outlets. Arinaitwe Rugyendo, Founder and Editor-in-Chief of ResearchFinds News, Uganda.
- Building relationships with journalists
- Understanding the needs of different media outlets
11:00 – 11:30 Social media strategies. Molly Burd, Digital Coordinator, SEI Headquarters.
- Quick overview of effective social media usage
- Developing a brief plan for research dissemination
Case study: SEI+Vatican book
11:30 – 12:00 Closing and Q&A. Ng’endo Machua-Muniu, Engagement and Impact Officer, SEI Africa, and Selorm Kugbega, Research Fellow, SEI Headquarters.
- Recap of key take-aways
- Participant Q&A and feedback
Selorm Kobla Kugbega, Dr