Marketing SLU’s educational programmes

Last changed: 07 October 2025

Student recruitment is a priority at SLU, and engages many people across the university. The Communications department has an important role in coordinating marketing activities aimed at prospective students.

The Division of Communication is currently developing how SLU markets its programmes.

After several years of focusing mainly on digital channels, we are now also investing in activities that enable more personal meetings — supported by an expanded team of student ambassadors. We are reviewing which events to take part in and how to structure study visits at our campuses. Discussions are also ongoing about how to promote specific programmes where needs are high but resources are limited.

We look forward to the upcoming report from this year’s student recruitment review, which will guide the continued development of our work.

At the same time, a long-term effort is underway to increase general awareness of SLU. These initiatives will run alongside our programme marketing. The first campaign period begins in October 2025.

Our marketing channels

We utilize a combination of digital and personal channels to connect with prospective students. These are continuously developed and evaluated to meet changing audience behaviour.

Programme pages

The programme pages on slu.se are central to recruiting students. They are continuously updated and are the main reference in all our outreach and printed materials.

Fairs and Open House

SLU participates in national and international education fairs and arranges annual Open House events at our three main campuses. These are opportunities to meet prospective students in person, answer questions, and inspire interest in SLU’s programmes and campus life.

Social media

Through social media, we raise awareness and engage prospective students. The Division of Communication manages:

Each channel has its own purpose and tone, and content is always adapted to its audience.

Advertising

SLU advertises digitally year-round — on YouTube, Snapchat, Google, Bing, and other platforms. We also use traditional advertising, such as newspapers and public transport, when relevant.

Education portals and platforms

SLU collaborates with Keystone for international visibility via Educations.com.
We also use Unibuddy, where prospective students can chat with our ambassadors, and Goin’, a social platform that helps new students connect and prepare before arrival.

Student ambassadors

Our student ambassadors play a key role in marketing SLU. They represent us at fairs, events, and Open House, and share their experiences through social media. Their involvement makes our communication more personal and authentic.