The logo is the symbol of the SLU brand. It is the main carrier of our visual identity and the values associated with SLU. The logo must always be used when SLU is the sender.
The SLU logo must not be altered, distorted or combined with other symbols, logos, marks or similar elements.
Download the logo in its standard format:
The full-colour logo on a white background should be used whenever possible.
If that is not an option, a black or white version may be used instead.
Choose the version — black or white — that provides the best contrast and visibility against the background.
Logo on a white panel and with the tagline
When the background is busy or patterned, the logo on a white panel may be used.
More information about the logo on a white panel and the version with the tagline can be found on the page:
Logo on white panel and with tagline, where these versions can also be downloaded.
Logo with organisational name
SLU is the parent brand under which all our activities are gathered.
SLU should normally be the sole brand, with the logo serving as the shared and clear sender. No independent logos may be used.
In cases where it is important to indicate which part of the organisation is the sender, the logo with an organisational name should be used in accordance with the graphic identity guidelines.
Download logos with organisational names
Logo in collaborations
When SLU appears together with other organisations, authorities or companies in a Swedish context, the logo should be used in its standard format. More information is available on the page:
Logo in collaborations
How to use the logo
Which version to use, where to place it, and how much space to leave around it — these questions are answered on the page:
How to use the logo
