Communicating SLU
Last changed: 07 October 2025
Whether we are presenting SLU as a whole, highlighting a specific activity or creating a campaign, all parts should come together to form a strong and cohesive whole. The sender must always be clear, and all messages should build on SLU’s key messages.
Tailored communication
Adapt your images and messages so that your target audience understands, feels and acts the way you intend.
Here you can learn how we communicate on an overall level, within specific activities, and when creating special campaigns.
Read more on the page about tailored communication.
Tailored manuals
Based on our brand manual, you can create customised versions adapted to a specific audience.
These manuals serve as practical tools for everyday work, where messages and image choices are fine-tuned for greater impact.
Read more on the page about audience-specific manuals.
Legal requirements and communication guidelines
Communication is subject to several laws and regulations, and as a public authority, SLU must, of course, comply with them all. The laws govern, among other things, which images we may use, how we handle personal data, and language use in public communication.
Read more on the page about legal requirements and guidelines.