Target audiences and personas

SLU’s priority target audiences

According to SLU’s communication policy, the following target audiences are prioritised:

• Prospective students

• Alumni

• Professionals in industry and government authorities

• Research funders

• International partners and universities

Our main internal target audiences

• Employees

  • Teachers and researchers

  • Doctoral students and PhD candidates

  • Technical and administrative staff (TA staff)

  • Managers and leaders

• Students

  • Undergraduate students

  • Master’s students

  • Doctoral students (partly both students and employees)

• Organisational units

  • Faculties and departments

  • University management and board

  • Administrative divisions (e.g. Communication, HR, Finance)

  • Centres, programmes and projects

Purpose of identifying target audiences

Defining internal target audiences makes it easier to:

• Adapt the choice of communication channels (e.g. intranet, newsletters, staff meetings, Teams)

• Ensure that communication is relevant and accessible

• Distinguish between the information needs of students and employees

• Support dialogue and engagement, not just one-way communication