How does internal communication work in your unit? If you want to improve it, you’ll find some useful tips here.
Why is internal communication important?
Effective internal communication leads to:
- better results
- motivation and a strong sense of belonging
- greater ability to manage change
- easier collaboration
- stronger alignment around goals
- better overview for employees
- less misinformation and rumours
When our internal and external messages are consistent, we strengthen SLU as a workplace and as a partner.
Different types of communication
- Operational communication – information needed to do the job (who does what, meeting agendas, work procedures, etc.)
- News communication – updates about what’s happening in the organisation, locally and centrally
- Steering communication – long-term direction, strategies, policies, project plans, budgets, etc.
- Cultural communication – values, ethics, attitudes and the informal culture (“the things that live in the walls”)
- Change communication – communication supporting transitions and new initiatives
- Informal communication – everyday exchanges that shape relationships and culture
Types of communication channels
- Digital channels – Staff web, email, SharePoint, chat, blogs, etc.
- Written channels – posters, minutes, memos, magazines, reports, etc.
- Oral channels – meetings, briefings, conferences, training sessions, video meetings, etc.
Your target audience should always guide your choice of channel.