Advertising
Last changed: 07 October 2025
At SLU, most advertising is digital. We mainly use Meta (Facebook and Instagram), Snapchat, LinkedIn, Audiens Network, Google Ads and YouTube. To avoid overlapping campaigns and competing for the same audiences, all digital advertising with SLU as the sender must be coordinated with the Division of Communication.
Digital marketing means reaching audiences through social media and similar platforms such as Facebook, Instagram, LinkedIn, YouTube and Snapchat. It allows precise targeting, real-time optimisation and cost-effective campaigns.
Because advertising is based on a bidding model, all digital advertising with SLU as sender must be coordinated with the Division of Communication.