Relevance – why is your project important to society?
Target group – in order to reach societal relevance, whom do you need to communicate with or have an exchange with?
Purpose and aims – why do you need to communicate with them? What do you want to achieve with the communication?
Channel – how will you reach your target groups? Explain your choices.
Time and resources – when will you plan communication activities and how is resources distributed before, during and after the project?
Popular science summary – generate interest in your project and think about how you write.